There are many times we are asked to use concepts that have been 'around the block' a few times. Despite our best arguments for uniqueness and ownership of the idea, there are times when you have to 'bite the bullet' and 'put lipstick on the pig'. How's that for back-to-back-to-back clichés? Needless to say, even [...]
Category Archives: Columns
A brand insurance tip you should know
I recently had a client lose their domain as a result from a severed tie with a former contractor who was the legal holder of the organization's domain. A Domain Aftermarket service quickly snatched it up and put it up for auction, leaving my client with a painful reminder that a fifteen dollar domain name [...]
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The burden of leadership
Chances are, you've probably heard the the quote, "Lead, follow, or get out of the way." The actual attribution to this quote may be uncertain, but the sentiment is resounding in nearly all aspects of life. For the sake of not making this an arduous debate, let's first be clear on what does not define [...]
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Are you a chicken or a pig?
This question was sprung on me during an interview several years ago and I'll always regard it as the most memorable, if not bizarre, interactions I've had in business. During a time of tremendous expansion, the agency I was managing needed a rock star executive who could deliver the sales necessary to drive the business [...]
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The zen of creative process
Just for the record, I don’t find it particularly effective to create an acronym for presenting a process. Futile attempts to master long-term memory don’t usually survive more than two weeks in the average brain - even with the most compelling presentation.
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