Frontline

Inspiration

Frontline Youth Communications wanted to provide a media-rich, youth-centric website with several other dynamic teaching components to train youth leaders worldwide.

Collaboration

We worked with the Frontline team as well as several youth organizations to determine the types of interactive vehicles that best serve young people.

Formulation

We determined that subscription based, safe, online communities where young people can interactively watch and build positive messages that empower them for leadership was the answer.

Filteration

All web products under Frontline Youth were consolidated for continuity purposes, but they can all stand alone as separate entities as well. This was important to the client since they operated both a for-profit and non-profit business.

Propagation

While Frontline is widely propagated through social networking (YouTube, Facebook), the front man, David Mahan, is a national speaker who advocates this peer leadership program extensively.
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